Uplift Sees Tremendous Growth in Canada
Travel Technology Marsha Mowers November 05, 2019

Uplift, the travel fintech company launched earlier this year in Canada, has partnered with United Airlines to allow customers to pay for their flights over time. The partnership is one of many expansions that have seen the company join forces with Sunwing.ca, SellOff Vacations, Redtag.ca, itravel2000, Travel Professionals International (TPI), TravelOnly, Tripcentral.ca, Centre Holidays, Fareconnect.com, Northstar Travel & Associates, Travel Masters, Niche Travel Group, Contiki and TravelBrands here in Canada.
“A year ago travel financing was not an option, we entered the market with one goal: to make travel more accessible, affordable and rewarding for Canadians,” says Denise Heffron, Managing Director of Uplift, Canada. “We receive testimonials almost daily from clients who thank us for helping them make memories with their families, without the stress. It’s gratifying to see so many valued partners and travellers benefiting from Uplift Pay Monthly.”
Working exclusively through its travel partners, Uplift enables travel brands to offer consumers flexible pay monthly options, allowing them to provide more ways to budget, buy and experience travel. With Uplift there are no late or hidden fees or early payment penalties; financing costs are transparent, presented upfront and are clear and simple to understand, giving consumers the freedom to pay for their trip over time.
“Three of our most prominent brands; Redtag.ca, itravel2000 and TravelBrands have all adopted the Uplift technology, ultimately providing more affordable options for Canadian travellers,” says Dianne Jackson, Vice President of Retail, Red Label Vacations Inc. “Our travel agents can offer more choices to their clients while our customers can make their dream vacation a reality. Uplift has given us a unique selling feature in the Canadian travel market and we value our partnership with them.”
Uplift was founded in 2014 by a team of travel industry veterans led by CEO, Brian Barth. After experiencing exceptional success in the United States, the company officially launched in Canada in the first quarter of 2019. It has since taken the industry by storm and transformed how customers shop for travel through its partnerships with the industry’s best-known brands.
Uplift’s travel partners have seen noteworthy success since adopting the pay monthly model both offline and in their online booking platform. Artificial Intelligence (AI)-driven, point-of-sale financing and payment technology has been proven to increase conversion rates, transaction values and ancillaries.
“Since adopting Uplift Pay Monthly our clients have been able to experience travel the way they want to. They’re able to upgrade hotel rooms, choose comfort class with airlines, book suites on cruise ships and so on, all without worrying about a large lump sum payment,” said Jenn Black, Senior Travel Consultant, Tripcentral.ca. “Not everyone is able to pay four thousand dollars upfront for a vacation. Uplift has allowed our clients to book holidays without the burden of paying it off immediately, it’s the travel solution we’ve been looking for!”
The company’s existing partnerships have already proven to be a great fit. Travel sellers are able to complete transactions for clients within seconds both online and offline, bringing new opportunities to their organizations and their clients. Further significant partnership announcements are imminent.
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