Technology company Travelport has announced the launch of Smartpoint Cloud on Travelport+, which it says will deliver “a more intuitive and efficient way for travel agents to sell and service travel, all while increasing sales of higher-value services for suppliers.”

Travelport says that through Smartpoint Cloud, agents will be able to easily search, filter, find and create tailored packages to suit every customer type, including fully customizable hotel and flight search options and NDC offers.

“Travel agents are the true retailers of our industry, and launching Smartpoint Cloud on Travelport+ will help our partners to deliver more value to both their clients and suppliers,” said Tom Kershaw, Chief Product & Technology Officer.

“Like any good tech innovation, these tools are simple to use and tackle key challenges faced by the travel advisor community. Smartpoint Cloud will further personalize agent workflows, help drive more revenue, and most importantly, impress customers.”

The graphical user interface (GUI) on Travelport+ is designed to provide a more user-friendly, simpler experience that speeds up agent workflow. However, agents who prefer to work in a traditional (cryptic) interface have the flexibility to do so.

Travelport says Smartpoint Cloud’s retailing storefront helps agents understand offers and make more informed decisions within the offerings of air, hotel, car, and rail content available. It also claims to provide better criteria to allow easy comparisons from any source, including both NDC and traditional air content side by side.

Smartpoint Cloud also helps provide more transparency on offers, enabling agents to have the relevant information for comparison shopping at their fingertips. Additionally, the newly expanded Trip Quote capabilities integrate both GDS and NDC offers, enabling agents to present more customized choices and better service, while offering travellers the ability to more easily compare prices.

“Smartpoint Cloud allows our agents to have access to all travel content, including NDC, in a modern web-based interface that allows them to work anywhere, on any device, anytime,” said Mike Cameron, CEO of Christopherson Business Travel.

“It also allows our operations to be streamlined and will dramatically decrease our training costs. It’s clear Travelport understands what modern retailing should look like and this will be a game changer.”

As Smartpoint Cloud equips agents with new tools that enable them to better understand the details of an offer, Travelport says suppliers can expect to boost their sales by seamlessly showcasing their top brands and best products to their target customers.

Supplier content is organized and promoted through concise and user-friendly matrix displays that enable easy comparison of content from various sources, such as NDC and traditional airline content.

“The attribute-enhanced searches, that show agents exactly what is included, help agents to become better retailers and upsell travellers with options that are most important to them,” Travelport states.