Labour shortages continue to be a significant challenge for travel agencies and tour operators.

As becoming TICO-certified is the first step towards a career in travel sales in Ontario, TICO is launching a new informational video series for individuals considering this career path.

“As new sellers enter the industry, it is essential that all Travel Counsellors understand their obligations under the consumer protection laws administered by TICO, starting with certification,” TICO says in a press release.

The series includes four videos that speak to TICO certification, along with a focus on professionalism and consumer protection.

The videos include:

-- Career opportunities as a TICO Certified travel professional – click here

-- Work flexibility as a TICO Certified travel professional – click here

-- A rewarding career as a TICO Certified travel professional – click here

-- Becoming a TICO Certified travel professional – click here

-- Compilation of all four videos – click here

With travel agencies and tour operators working hard to recruit new talent, TICO suggests sharing the video series as part of the recruitment process.

The videos can be shared directly from TICO’s YouTube account on your website, social media accounts, e-blasts, and more. For instructions on how to share the videos, please click here.

TICO is also collaborating with Ontario’s colleges that feature a Travel & Tourism program to highlight travel sales as a potential career path for students. This complements TICO’s existing relationship with these programs, where it often speaks to students about TICO’s role and the certification process.

More information about TICO’s certification program can be found here.