Pulse Travel Marketing has been named Visit Florida’s Official Tourism and Market Office in Canada.

The newly appointed Visit Florida Canada team will be responsible for promoting tourism from Canada to Florida and for working hand-in-hand with key travel agent, OTA’s, airline, media, and in state partners throughout Florida to drive demand and keep Florida top of mind.

“We look forward to working even more closely with the travel industry and media partners across Canada to attract and increase numbers of Canadian travellers to Florida” said Annika Klint, Managing Partner, Pulse Travel Marketing. “Canadians who “think they know Florida” will be amazed at the uncovered nature experiences and adventures available throughout the state,” added Klint.

Canada remains Florida’s number one international market, with 3.3 million Canadians traveling to Florida in 2016, which accounts for 23 percent of Florida’s international visitors. In total, Canadian visitors spent $3.6 billion in Florida in 2016.

Pulse Travel Marketing provides tourism, marketing and public relations services, working with the travel trade, airlines and the media to increase visitation to travel destinations worldwide. Managing Partners at Pulse Travel Marketing include Patrice Bell, Sana Keller and Annika Klint.