Transat's unveiled its largest family campaign yet, The Family Time Promo, with a cheeky new video which invites Canadians to dive into a sea of unforgettable moments with a South vacation.

Lasting until November 17, the national multiplatform campaign includes Web, social media, radio, display and print advertising.

“This campaign reflects our desire to speak directly to families, who mainly book beach getaways to enjoy some quality time together,” says Geneviève LeBrun, Vice-President of Marketing at Transat. “The campaign presents various images and a surprising video about an offbeat invention designed to remind us of the importance and irreplaceable nature of time spent with the ones we love.”

On its website, the tour operator has an all-new section entirely devoted to families, at transat.com/family. It has useful information such as offers and promotions under way, hotel profiles, recommendations based on interests and suggestions for excursions.

Also, six social media content creators and their families recently flew to Mexico, Dominican Republic and Jamaica to vacation at five Transat Family Collection hotels. The resorts, which cater to families big and small, have features like kids’ clubs with extended hours, free meals and stays for kids as well as free WiFi. Jasmin Shannon, Eve Mayrand, Trisha Enriquez, Daneta Budalich, and Carolane and Josiane Stratis have since posted pictures and Stories on Instagram sharing precious moments from their stays.