Luxury travel provider Lujure has announced that travel veteran Nadia Guinci has joined the leadership team as Managing Partner, effective immediately. To celebrate the addition to Lujure’s leadership, the organization is offering 12% commission on new bookings through June 1.

Guinci will be tasked with developing strategic marketing and partnership initiatives to continue growth and expand the company’s offerings in the villa segment.

“The way consumers shop and prioritize travel has forever changed. In order to strategically market Lujure’s expertise and offerings, I knew I needed a partner with a proven track record and the right skill set,” says Bianca DeMarinis, President, Lujure.

“Nadia was the perfect fit. She understands the landscape of boutique and luxury travel, has led multiple marketing initiatives and has created partnership opportunities for multiple brands. I’m so happy to have her as a partner as we enter a new era for Lujure.”

Guinci has over 10 years of experience in marketing and social media, including building and managing the online presence for Red Label Vacations Inc. brands such as redtag.ca. She has also developed marketing strategies in other industries including arts, music and events.

Lujure specializes in destinations and accommodations that it describes as “perfect little hideaways worldwide,” ideal for relaxing and restorative getaways. The organization also offers concierge services, event planning and other tailor-made services.

“It is very special to be joining a female-run company. In addition to providing elite travel services, we want to be known as a company that supports and empowers the women of travel,” says Guinci.

“I am thrilled to partner with Bianca and immerse our clients with unique product offerings and the best travel experiences possible. It’s a rewarding feeling connecting one-on-one with travellers, and being a part of their travel story. I cannot wait for everyone to see what we have planned, as we showcase the beauty of refined luxury and slow travel.”

Travel agents looking to take advantage of Lujure’s limited-time offer can contact reservations@lujurevillas.com. For more information on Lujure and its offerings, click here.