H.I.S.-Red Label Vacations Inc. (RLV) is thrilled to announce Rod Hanna as the new Director of Branding, Independent Program, and Related Projects. An experienced business leader, Rod will assume responsibilities on October 4, 2021. He will guide the organization in its mission to foster dynamic customer-centric service while providing an innovative framework that allows independent travel consultants to grow and succeed.

Hanna brings a wealth of knowledge with a firm understanding of the Canadian travel industry, including over 15 years of leadership experience and proficiency in growing and maintaining excellent industry relationships. His most recent work includes the Saint Lucia Tourism Authority, where he was the Director of Sales for Canada & Latin America, before being the SLTA's National Trade Sales Manager for Canada. He has held various roles within the Sunwing Travel Group in his seven years there, and previously worked with Selloffvacations.com.