Transat has announced the creation of a new distribution unit which groups together the company’s commercialization and Customer Care Centre resources. The new distribution unit will be headed by Joseph Adamo in the newly created position of vice-president and chief distribution officer, Transat Tours Canada (TTC).

The teams led by Denise Heffron, vice-president, National Sales and Commercial, Gilles Ringwald, vice-president, Commercial Air Transat, and Susie Deveault, vice-president, Customer Experience, will all report in to Adamo. Adamo will take up his new role alongside Annick Guérard, president and general manager TTC, while remaining president of Transat Distribution Canada.

Nathalie Boyer, a member of the TDC executive for the past 17 years, will take on the role of general manager, Transat Distribution Canada (TDC) effective May 1, 2017, a position held by Adamo since 2013.

"TDC will remain an autonomous entity. These changes will have no impact on our relations with our network agencies and third-party network agencies, nor on the services and programs we provide for them." said a statement from Transat.

“By further developing our expertise in distribution, we aim to strengthen our business relationships with our partner agency networks and optimize sales of our products, under the Transat and Air Transat brands,” said Jean-Marc Eustache, President and CEO, Transat. “In so doing, we acknowledge the strength and importance of the Canadian agency network when it comes to travel distribution, starting with our own network. Our teams and partners will be able to look to the experience and leadership of Joseph Adamo and Nathalie Boyer, both of whom are seasoned professionals and passionately committed to their work.”

With over 30 years’ experience in Marketing, Joseph Adamo has held a variety of key positions at Transat in the past few years, and has gained in-depth knowledge of the travel industry, distribution and B2B sales.

Natalie Boyer is a chartered professional accountant with some 20 years’ experience in finance and administration. She joined Transat in 1999 holding various management positions throughout the company, including at TDC. Her experience includes travel, distribution and accommodations, in Canada and abroad.

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