Bruce Poon Tip, Canadian social entrepreneur and founder of small group adventure operator, G Adventures, was today named one of Canada’s Most Admired CEOs for 2018 by Waterstone Human Capital, Canada's leading cultural talent management firm.

This national program recognizes best-in-class Canadian organizations and CEOs for fostering corporate cultures that enhance performance and help sustain a competitive advantage.

Poon Tip is the winner in the new Social Entrepreneurship category which recognizes a leader who has made an outstanding contribution to social impact, as well as corporate culture, over the course of their career.

“It’s a huge honour to be recognized as one of Canada’s most admired CEO,” Poon Tip said. “I’ve always believed that our culture is our brand. It’s what truly sets us apart and distinguishes G Adventures from other travel companies.

“We work tirelessly to cultivate and foster a strong and engaged culture among our 2,200 employees, who are based in more than 100 countries, across seven continents. But we’re also a social enterprise that is committed to giving back to the communities we travel to to help make the world a better place, especially for local people,” said Poon Tip.

“At Waterstone we believe corporate culture drives performance and that it’s your organization’s greatest asset,” says Marty Parker, President and Chief Executive Officer of Waterstone Human Capital and Chair of Canada’s Most Admired™ CEOs.

“What’s remarkable about this dynamic list of CEOs is their commitment to culture as a competitive advantage. They set the benchmark for cultivating and sustaining great cultures that ultimately drive their growth and power the performance of their teams. They are leaders to be admired for the diverse and impactful ways they make sure culture underpins all that makes them successful.”

Founded in 1990 by Poon Tip, G Adventures is a small-group adventure travel operator offering more than 700 tours in 100 countries, on all seven continents. Its award-winning trips support local destinations and communities, giving travellers meaningful experiences with people, cultures, landscapes and wildlife, while offering them the freedom and flexibility to explore on their own.

G Adventures’ demonstrates its responsible approach to tourism through its ‘G for Good’ social impact initiatives, which include travel guidelines for children, wildlife and Indigenous people, community-based social enterprises that travellers can experience on trip, and its industry-leading ‘Ripple Score’, which measures how many traveller dollars stay in the local economy.

G Adventures offers life-changing tours for individuals of almost any age, interest and budget because our world deserves more you. For more information please visit: www.gadventures.com.