Contiki has announced the promotion of Sheralyn Berry as its new Canadian President effective immediately.

Having been a core member of the Contiki Canada executive team for the past eight years, most recently as the company’s Vice President of Sales, Sheralyn will utilize her in-depth expertise promoting travel to the millennial audience to continue highlighting the unique Contiki experience. Sheralyn’s extensive experience working directly with agents underscores Contiki’s dedication to trade while her mastery of Contiki knowledge will help further brand recognition among agents and their clients alike.

Sheralyn has built a career in partnership management and business development, championing the life-changing benefits of travel experiences to young adventurers for more than 19 years. Sheralyn has travelled to over 60 countries on all seven continents. Having been at Contiki Canada for eight years, first serving as Director of Sales and then promoted to Vice President of Sales, Sheralyn effectively enhanced the brand’s relationships with valued industry partners including Contiki’s loyal travel agents. As a female executive in the travel industry, Sheralyn brings a unique storytelling skill set as she continues to illuminate the advantages of travel in her new role as President for Contiki Canada.

“Over the past eight years, I have had the pleasure of collaborating with our trade partners to help make their clients’ dreams come true. In my new role, I will continue our company’s dedication to the trade while also increasing our brand footprint among consumers. This is an exciting time for Contiki as we look to make more #NoRegrets experiences come true and change young Canadians’ lives through travel,” said Sheralyn Berry.

“One of The Travel Corporation’s greatest strengths is our team members’ talents, strong skill sets and the ability to adapt, as our business continues to grow year over year. We are very committed to promoting from within, whenever possible,” said Jeff Element, President of The Travel Corporation Canada, parent company to Contiki Canada. “Sheralyn is a proven, strong leader who has been with Contiki for eight years directly leading sales for the brand. Her in-depth knowledge of not only the Contiki story but also of the clients who travel with the brand will enable her to strategically highlight Contiki’s ever expanding portfolio of adventures that now span six continents and over 300 trips worldwide. It is truly exciting times ahead for Contiki, and Sheralyn and her team have our full support.”