The Jamaica Tourist Board (JTB) has added Anne Palardy to its Canadian team team as Business Development Manager. Palardy will be based in Montréal and be responsible for leading business development in Québec and Eastern Canada.

She brings more than 30 years of experience in the travel and tourism industry. Prior to joining the JTB Canada team this March, Palardy was a Business Development Representative for Sandos Hotels & Resorts in eastern Canada.

She has also worked in roles with Transat, Air Canada, Tourisme Montérégie in Québec, and CAA Québec. She is trilingual and graduated from l'Institut de tourisme et d'hôtellerie du Québec in tourism and also holds a degree in communications from the Université du Québec.

“Anne is a great fit for this role as she is armed with a wealth of experience and holds deep knowledge of Canada’s Québec and Atlantic markets, hospitality and the tourist industry,” said Angella Bennett, Regional Director, Jamaica Tourist Board Canada.

“Anne also has her finger on the pulse of the current global climate and how to navigate tourism during this unprecedented time. We are pleased to welcome her to our team.”

“I am thrilled to be joining such a dynamic and enthusiastic team,” said Palardy. “I am well versed in this industry and look forward to leveraging my relationships and expertise to help elevate Destination Jamaica in the Québec and Eastern Canada markets.”

Palardy is filling the role of former JTB Canada BDM Louise Paquette, who recently retired after 26 years with the Jamaica Tourist Board. She can be reached at +1.514.231.1968 or apalardy@visitjamaica.com.