Karisma Partners with Margaritaville to Develop All-Inclusive Resorts

Searching for your lost shaker of salt will soon become a little easier, thanks to a new partnership between Karisma Hotels & Resorts and Margaritaville. The two hospitality companies are teaming up to develop all-inclusive Margaritaville resorts throughout the Caribbean.

The new resort concept, which will carry the name Margaritaville, an All-Inclusive Experience, by Karisma, will provide travellers with “new opportunities for carefree vacations inspired by the lyrics and lifestyle of singer, songwriter and author Jimmy Buffett,” according to a press statement.

The new resorts will be the first all-inclusive properties for Margaritaville, as well as some of the largest properties in the company’s growing inventory.

The marriage of the two brands should pair the service and high-quality food and beverage options of Karisma’s resorts with the iconic design elements and Jimmy Buffett memorabilia, which has made Margaritaville an internationally known company.

“Our partnership with Margaritaville, an esteemed brand filled with flavor, fun, and a like-minded desire to delight travelers with unforgettable vacation experiences, allows us to introduce a collection of new casual luxury resorts set in stunning tropical destinations,” said Mandy Chomat, Executive Vice President of Sales & Marketing at Premier Worldwide Marketing, the exclusive representative of Karisma Hotels & Resorts.  “Karisma’s expertise in delivering elevated all-inclusive concepts around the world makes this partnership a perfect fit.  With Margaritaville, we look forward to delivering a taste of the good life very soon.”

Karisma Hotels & Resorts, which owns and manages properties in Mexico, Latin America, the Caribbean and Europe, currently includes 26 properties in its collection, while eyeing significant growth in the short term. It has plans to own and operate 30 resorts around the world by 2020. In summer 2016, Karisma opened the world's only Gourmet Inclusive® Nickelodeon Hotels & Resorts in Punta Cana. More Nickelodeon resorts are in the pipeline, including a property scheduled to open in winter 2017/2018 in the Riviera Maya.

Margaritaville opened its first restaurant in 1987 in Key West, a concept that was inspired by the lifestyle of singer, songwriter and best-selling author Jimmy Buffett. Today, the hospitality company includes seven destination resorts/hotels across the Southeast United States and the Caribbean, with another eight properties in development.

“We are excited to team up with Karisma Hotels & Resorts to create a resort product that will deliver carefree vacation experiences in some of the most beautiful places in the world,” said Tamara Baldanza-Dekker, chief marketing officer for Margaritaville.  “Karisma, like Margaritaville, puts the guest experience and employee culture above all else. With these common values, and our shared commitment for first class service and exceptional amenities in a fun, relaxed environment, our partnership with Karisma is a match made in paradise.”

For more information, visit www.karismahotels.com.

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