Canadian hotelier Group Germain Hotels, which operates Le Germain Hotels and Alt Hotels has announced it is launching a third brand, Alt+. The new brand’s first hotel, Alt+ Hotel Quartier DIX30, will open in Broussard, Que. In 2018.

The property, which is being developed in part due to the success of sister property Alt Hotel Quartier DIX30, will fall firmly into the four-star category. The 168-room property will feature contemporary design, a restaurant on the ground floor, room service, a gym and private meeting rooms.

“For nearly 10 years we have witnessed firsthand the growing popularity of Quartier DIX30 and have also been attentive to the needs and demands of our guests," says Christiane Germain, Co-President of Group Germain Hotels. “We are therefore convinced that the Alt+ Hotel Quartier DIX30 concept, combining spacious rooms and a number of services to enhance customer experience, will appeal to visitors."

Located in the Square, the 15-storey property will be surrounded by an urban park and located near many of the city’s most renowned names in shopping, including DAVID’S TEA, Apple, hr2 and Williams-Sonoma.

The property, which represents a $35 million investment from Group Germain Hotels, has already commenced construction.

For more information, visit www.groupegermain.com.

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