Tread Right and Help the Planet

The headlines, taken collectively or individually, can be discouraging at best.

A baby elephant in India set on fire by local villagers. The Trump administration’s potential repeal of the ban on elephant trophy hunting (on pause for the moment). Massive swaths of coral bleaching in the Great Barrier reef due to rising ocean temperatures. Tourism-inspired protests and backlashes from Venice to Barcelona.

By many accounts, we’re at a critical juncture with regard to not only the future of our planet but also the survival of the many animals that exist here.

The travel industry is in a unique position when it comes to its ability to have an impact on such issues. Day after day travel companies, tour operators, cruise lines and hotels bring people to communities around the world that can either be helped or harmed by such visits.

The TreadRight Foundation fully grasps this responsibility and has leaned in to embrace it.

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A non-profit supported by The Travel Corporation’s 30 brands—think Uniworld River Cruise Collection; Contiki; Trafalgar; The Red Carnation Hotel Collection and more—the foundation was created to help ensure the environments and communities travelers are visiting remain vibrant for a long time to come.

In pursuit of this mission, TreadRight provides financial support to critical sustainable tourism projects around the world, partnering with such groups as Wilderness Foundation Africa; Wild Aid; Wildlife SOS - India; World Animal Protection and the Sea Turtle Conservancy, among many others.

It’s an effort that was initiated in 2008 by Brett Tollman, the son of Beatrice and Stanley Tollman, founders of The Travel Corporation.

"In my lifetime and in my father's lifetime, we have seen the decimation of wildlife grow and grow," Tollman told TravelPulse. "That's due to a combination of factors. The Asian fascination with rhino horn, for instance, is decimating the rhino. Every year, it's getting worse. The deaths or rhinos are exceeding the births. And it's not just rhino. It's elephants, lions—all of these are terribly endangered—sharks as well. The obsession with shark fin soup in China has had a dramatic impact on the shark population."

Indeed, the plight of rhinos provides one small snapshot of what Tollman's foundation is working to change.

At the beginning of the 20th century, 500,000 rhinos roamed throughout Africa and Asia. Today, very few survive outside national parks and reserves.

In 2016 alone, 1,054 rhinos were killed in South Africa—about three every single day, according to SavetheRhino.org. In addition, poaching gangs have begun moving beyond the borders of South Africa, gaining a foothold in other countries, many of which have fewer resources available to protect wildlife.

As Tollman himself indicated, it's a narrative that could be applied to elephants, gorillas, cheetahs and more.

To date, TreadRight has helped 40 sustainable tourism projects around the world that are working to turn such statistics and heartwrenching declines around.

A recent example of the foundation's work includes its purchase of a Bat Hawk aircraft that's being used by the Wilderness Foundation - Africa for anti-poaching operations and to support wildlife crime countermeasures.

The foundation is also supporting the work of Wildlife SOS - India, an organization focused on the incredibly critical issue of elephant welfare. This includes education of people who are still using the animals for such things as manual labor, performances, entertainment and street begging.

With TreadRight's grant, Wildlife SOS-India is building a permanent enforcement training classroom at its Elephant Conservation and Care Center in Mathura, Uttar. The classroom will be outfitted with AV equipment to train staff about anti-poaching measures, wildlife laws, proper elephant management and more.

These are just a few examples of the foundation's long list of notable efforts.

"Any and every animal we can save is one more animal that has an opportunity to breed and survive," said Tollman, who has always been passionate about treading lightly as a citizen of the planet, including supporting sustainability projects, recycling, wildlife conservation and more.

Part of that drive to address such issues comes from Tollman's parents and their long history of philanthropic work. He also traces it to reading about figures who led the way before him, such as Paul Newman who was famous for donating 100 percent of the profits from Newman's Own to charity.

"It's very appropriate for us as a private, family-run business, to do something in a small way to give back and to protect the communities that we bring travelers to," said Tollman. "We are very proud knowing that we are doing something to help reduce poaching by having that Bat Hawk aircraft up in the air."

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In addition to providing direct funding to such projects, the foundation has established the TreadRight Animal Welfare Policy, designed to help ensure that all experiences offered by The Travel Corporation's three dozen brands meet globally recognized animal welfare criteria.

Wildlife has and will continue to have a substantial role in the travel experience. There is nothing quite like coming face-to-face with extraordinary animals like elephants, tigers and dolphins. Unfortunately, many travelers are unfamiliar with the issues many animals face in the tourism industry.

Often, the welfare of the animal is being compromised in order to offer that interaction with a traveler.

The TreadRight animal welfare policy outlines five freedoms that must be present for animals under human control including freedom from hunger and thirst; freedom from discomfort; freedom from pain, injury and disease; freedom to express normal behavior; and freedom from fear and distress.

To help attract even more attention to the importance of these issues, the foundation enlisted documentary filmmaker Celine Cousteau as an ambassador two years ago. The daughter of ocean explorer and filmmaker Jean-Michel Cousteau and granddaughter of Jacques Yves Cousteau, Celine has a profound understanding of how best to experience the world in a way that ensures future generations will have the opportunity to do the same.

In her role as ambassador, Cousteau conducts interviews with the media, visits the foundation's project partners, attends conferences tied to conservation and sustainability and creates short films about what she's seeing on the ground.

All of which gives her unique insight on how companies and people can behave more responsibility with regard to travel and sustainable travel. She's passionate about the fact that individuals can play a role, particularly with regard to their travel decisions as they relate to the fragile status of the planet or endangered species.

There’s always an opportunity to be more proactive.

“If you’re traveling with a tour group, find out whether they bring visitors to shop locally on their trips. Does that travel company have best practices? Where are they traveling to?” explained Cousteau. “Or maybe you decide not to go to someplace because it is too exploitative. Or if you have two extra days, you decide to stay on site and do something to give back.”

While people often view travel as a form of escape—a chance to leave stressful jobs, chores and the weight of the world behind—that all too often also includes foregoing responsible travel actions and choices.

By conducting some research ahead of time, prior to taking a trip—including finding out more about the tour companies and destinations being visited—it is possible to ensure that your travel choices are ones that promote the welfare of the planet and the places being visited.

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“What happens in those moments (on vacation) is that there is a letting go of thoughtfulness and respect because those things are hard work. It’s not easy to constantly be respectful and thoughtful,” Cousteau said. “But if you make the best decisions before you go, you can relax when you are onsite.”

As for the industry as a whole, the responsibility is perhaps even greater.

Travel companies, tour operators, and others have an enormous opportunity to educate travelers, said Cousteau. That effort includes things as simple as providing travelers on tours with reusable water bottles or utensils made from bamboo. These are the tip of the iceberg among the many actions that could be taken.

But when implemented far and wide throughout the industry, on a consistent basis, such measures can effect positive change both in terms of the footprint travelers leave behind and the knowledge of sustainable living and best practices they bring home with them.

"I think tourism as an industry has massive potential for influencing positive change," said Cousteau.

"It's a slow-moving vehicle. Nothing large moves in stealth ways, but the impact that travel companies could have in creating better practices would be massive. From working with local people to encouraging employment of locals to bringing travelers to the right shopping places and supporting local artisans, to encouraging appropriate behavior toward animals. And then just slice off one percent of your profits and give back. That alone would be massive."

Because TreadRight (and by extension The Travel Corporation) believes the onus is on them to do their part, the foundation does not ask for donations from travelers or individuals to help support its various initiatives.

However, if you would like to help the organizations it partners with, you can donate to those groups directly. Links to some of the organizations are listed below. More can be found on the TreadRight website.

—The Wilderness Foundation

—WildAid

—Wildlife SOS India

—World Animal Protection

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