Luxury travellers have a new favourite city. Virtuoso has analyzed data from $63.6 billion in transactions and found that while upscale globetrotters continue to book eternal European favourites, Paris has risen to the top.

Surpassing both Rome and London, Paris was Virtuoso’s most booked European city in 2022 – a trend that analytics shows continuing into 2023. While New York was the most booked city overall in 2022 and is pacing 13% ahead of last year, Paris tops them all in 2023 and is currently pacing 96% ahead of 2022. Additionally, the number of trips booked to Paris in 2022 was 44% higher than in 2019, travel’s high-water mark.

Proving that money remains no object when it comes to luxury experiences, Paris is currently the most expensive travel option out of the top three European cities. On average, hotel rates in Paris have been 30% higher than in Rome and 21% higher than in London.

Average daily rates for 2023 leisure travel bookings at Virtuoso hotels in Paris are 33% higher than in 2019, demonstrating that travellers see the elegance and beauty of the world’s most romantic city as being worth the price.

Top 10 Most Booked Cities for Leisure Travel in 2023 (to date):

Paris

London

New York

Las Vegas

Nassau

Rome

Miami

Santa Monica

Washington, D.C.

Venice