Mexico Sends Love Letter to Canadians

As if its beaches, food and tequila weren’t enough, Mexico Tourism and AeroMexico are wooing Canadians with their new campaign which features a love letter to us.

The Mexico: A World of Its Own campaign was unveiled last night at an intimate gala at the AGO, chosen for its timely exhibit of famed Mexican director Guillermo del Toro. Guests were given a private tour private tour through the exhibit to gain another sense of Mexican culture.

The night was billed “Mexico Day” and was a thank you to the trade industry and agents for helping increase tremendous growth in 2017. In the last 3 or 4 years, the average growth was on average, 2 per cent, but this year, it’s closer to 11 per cent.

“We wanted thank everyone for believing in Mexico and sending more Canadians to Mexico,” said Cesar Mendoza, Regional Director, Visit Mexico. “Tonight is a chance to show people our newest campaign, A World of Its Own. It shows why we are friends, why we should be together and fly from one country to another. We’ve partnered with Aero Mexico and Pro Mexico to encourage visitors from all industries, whether it be automotive for example, because at the end of the day, they’re all travelers.”

Michele Martinson, Regional Sales Director, AeroMexico agrees. “Our partnership with Mexican Tourism and Pro Mexico is strong. We’ve grown our capacity about 60-70% on AeroMexico here in Canada and the influx has been strong because of the visa being lifted.This is an important opportunity for us to say thank you to our partners and clients, while having an opportunity to experience the incredible Guillermo del Toro exhbit here at the AGO."

AeroMexico has launched an end of the year sale this week and were promoting a small business product called Club Premiere Corporate which allows corporations to earn points as a corporation. Visit Mexico says agents can expect to see some incentives in 2018.