Canadian Agents Live It Up on St. Lucia Fam

A week on one of the most beautiful islands in the Caribbean.

The Saint Lucia Tourism Authority recently hosted a luxury familiarization trip to the destination from Aug. 12 to 19, with seven top performing Canadian agents from Travel Only Presidents Club.

All participants were top-producing “Saint Lucia Expert” (SLEx) agents. SLEx is an innovative online educational and loyalty program designed to engage travel agents and serve as their central source for resources that enable them to sell Saint Lucia to Canadian clients.

To kick off the trip, the group stayed in the town of Soufriere on the West Coast of Saint Lucia, then travelled north to the island’s colourful capital, Castries. As a group they stayed at the luxurious Ladera Resort, Marigot Bay Resort and Marina, The Landings, and Rendezvous.

Led by Rod Hanna, SLTA - Trade Sales Manager, the seven-day luxury FAM was tailored specifically for travel agents, allowing them to experience Saint Lucia’s luxury collection first-hand. They also visited such iconic sites as Sulphur Springs and Pigeon Island, giving them information that will allow them to better meet the needs and expectations of high-end clients.

To be considered for an upcoming familiarization tour to Saint Lucia, travel agents are encouraged to enroll in the Saint Lucia Expert program, which is available online at http://edu.recommend.com/saintlucia

For more information about the island of Saint Lucia, call 1-800-869-0377, or visit http://stlucia.org.