As Viking continues to celebrate its 25th anniversary, the river and sea cruise company has marked a new milestone -- the most successful single month of bookings in its history.

From January 1 to 31, 2023, the company also experienced 18 of its all-time top 20 booking days, including the strongest single day in its 25-year history.

“For 25 years we have been committed to developing travel experiences for 'The Thinking Person.' This is what sets us apart,” said Viking Chairman Torstein Hagen. “We are pleased that our approach to destination-focused voyages continues to resonate with curious travellers, and we look forward to welcoming even more guests on board around the world in in the years to come.”

With record-breaking sales, Europe remains a popular destination for Viking guests across the company’s award-winning fleet of river and ocean ships, with some itineraries nearly sold out for the 2023 season.

Viking’s most popular European river itineraries include:

Rhine Getaway (8 days; between Basel and Amsterdam) – Your clients will explore one of Europe’s best-loved rivers, with its turreted fortresses, grand cathedrals, historic cities, medieval towns and spectacular scenery. Taste the region’s renowned white wines, the roots of its terraced vineyards reaching back to Roman times..

Romantic Danube (8 days; between Budapest and Regensburg) – Travellers will explore Budapest’s Castle District and cross the famous Chain Bridge. As well as visiting historic Salzburg, the cruise includes two days in Vienna where guests will enjoy a concert featuring works by Mozart and Strauss. Travel on the ‘Blue Danube’ also features medieval towns, grand cities and stunning scenery.

Grand European Tour (15 days; between Budapest and Amsterdam) – Viking considers this 15-day journey its most iconic itinerary. It traces the Rhine, Main and Danube rivers between the windmill-dotted waterways of Holland and the stunning landscapes of Hungary, with engaging encounters at every bend.

Paris & the Heart of Normandy (8 days; Paris to Rouen to Paris) – As Travelpulse Canada experienced last fall, this amazing itinerary sees guests board their Viking ship in the heart of Paris, with stunning views of the Eiffel Tower. This voyage celebrates history, art, food and customs in France’s most alluring urban and pastoral settings.

In response to strong demand, Viking has also opened early 2025 sailings dates on select ocean itineraries including: Iconic Western Mediterranean, an 8-day sailing between Barcelona and Rome, Empires of the Mediterranean, a 10-day trip travelling between Venice and Athens, and Viking Homelands a 15-day journey between Bergen and Stockholm.

Additionally, with the second season of Viking Expeditions now underway, the company says it continues to experience strong demand for voyages to Antarctica and the Great Lakes.

Viking continues to expand along with demand: Since 2020, the company has welcomed 15 new ships to its fleet -- including eight new Viking Longships on the rivers of Europe, new purpose-built vessels on the Mekong, Nile and Mississippi rivers; two new, identical ocean ships; and Polar Class expedition vessels.