It’s an industry first for a major contemporary cruise line – Norwegian Cruise Line has announced that it will pay travel advisors commission on non-commissionable fares (NCFs), reservations booked outside of the 120-day window.

The payment of NCFs will go into effect on Jan. 1, 2023 for reservations made outside of final payment (120 days prior to sailing) on sailings departing May 1, 2023 and forward.

To qualify for the NCF commission, travel advisors will need to submit a marketing plan through Norwegian Central by Dec. 31, 2022.

"Our Partners First philosophy remains top of mind, and our decision to pay commission on NCFs is further proof of our commitment to this community," said NCL President and CEO Harry Sommer. "We want our partners to thrive; we want to see their businesses grow all around the world."

NCL says this will further help travel partners establish a stronger relationship with their clients and increase brand loyalty, resulting in repeat business and higher earning potential.

"Our travel partners are incredibly important to us and our business; it is a true partnership," said Todd Hamilton, senior vice president of sales at NCL.

"Advisors know why NCL offers the best cruise experience at sea and when they can speak to our unique, bucket-list itineraries, one-of-a-kind Free at Sea promotion and incredible 18-ship fleet with unparalleled onboard offerings, they are providing immense value to the business. We see this value and we wanted to reward our travel advisors like never before."