Avalon Waterways will debut TV commercials for the first time in Canada, showing travel agents and consumers a different side of the river cruise company.

Avalon’s two 30-second spots will soon be running on specialty channels HGTV and Gusto channels, and will highlight Avalon’s “contemporary European ships and stunning itineraries”. The ads, which will include a strong “see your travel agent” component, will run from March 6 to April 16, 2017.

The two ads, each emphasizing the views from Avalon’s window-facing beds, can be viewed below:

In anticipation of the interest the ads are expected to drive, Avalon is encouraging travel agents to visit their agent website to access Avalon marketing materials.

Avalon Waterways’ Agent Lingo website can be accessed at www.AgentLingo.ca/the-source.

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