Uniglobe Travel International has signed a reseller partnership with Deem to meet the online booking needs of its diverse customer base.

The agreement gives access to Deem’s online booking tool (OBT) for members of Uniglobe’s network independently owned agencies. The tool has already been provisioned for 10 clients, with 10 more to be released in the next two months.

Etta, powered by Deem, is a business travel booking platform compatible with a wide variety of corporate expense systems. Combined with an intuitive user interface and feature parity between web and app, Etta can be used by employees of small and mid-size enterprises (SME) to book their travel.

Elizabeth Blount McCormick, President of Uniglobe Travel Designers in Columbus, OH, spoke to the client reaction to Etta, saying: “The OBT market was stagnant and we were excited to introduce an OBT that was clean, fresh and has a user-friendly interface. When we show our clients Etta, they are eager to use it.”

Speaking on the demand for a flexible online booking tool, Michael Hicks, EVP Sales + Client Success at Uniglobe Travel Partners-ATL in Atlanta, GA stated: “We’ve seen increasing interest from clients for an OBT that has the capability to work with different expense systems. Etta’s flexibility, combined with Deem support, make it the right choice to meet our clients’ needs.”

“We’ve been so pleased with the Deem partnership and their support in the implementation process,” said Andrew Henry, VP US Operations at Uniglobe Travel International. “Etta is already operational for Uniglobe Travel Designers and Uniglobe Travel Partners-ATL. We’re adding a third U.S; agency at this time and are now looking at other markets worldwide.”

“Our travel management software, Etta, was created to offer the critical functions businesses need, including SSO and flexibility to integrate with most expense solutions,” said Kathy Karlesses, vice president of mid/large markets and channel sales, Deem.

“Etta gives Uniglobe a path to improve corporate travel with a technology solution that’s powerful for businesses and intuitive and easy for travellers.”