WestJet has launched its latest advertising campaign, today and let's just say it's quite moo-ving.

Named TripAdvisor's best airline in Canada by the travelling public for three consecutive years, the campaign focuses on WestJet's award-winning guest service, no overbooking and being Canada's most on-time airline. It reaffirms the airline's continued commitment to making air travel something its guests not only enjoy but look forward to.

"We want the travelling public to know that as we become a global network carrier, we will never lose sight of the caring WestJet touch," said Richard Bartrem, WestJet Vice-President Marketing Communications. "Travel can be unpredictable and this campaign represents how we will always try to put ourselves in our guests shoes by delivering the caring guest experience that has made WestJet stand out from the herd."