Canada Basketball and Flair Airlines have announced a multi-year partnership that positions the low-cost carrier as the ‘Official Airline of Canada Basketball.’

"At Flair, we are on a mission to build an inclusive, sustainable and affordable air travel culture. As Canada enters a golden era for the game, we're honoured to provide basketball players of all ages, and their families, with opportunities to travel to their next training camp, game or tournament through our new partnership with Canada Basketball," said Nelson Phillips, Flair’s VP Marketing & Communications.

"We are thrilled to be an official partner of Canada Basketball, and cheer on Team Canada."

A long-time partner of the CEBL and Canada Basketball, Flair Airlines says it is committed to growing the basketball community in Canada.

"We're thrilled to welcome Flair Airlines as the Official Airline of Canada Basketball as we look to connect the basketball dots across the country, while delivering memorable moments for fans attending our events," said Michael Bartlett, President & CEO of Canada Basketball.

"It was at the Flair Airlines Hangar in Edmonton our Senior Men's National Team earned its spot at the FIBA Basketball World Cup 2023, so today's announcement again highlights Flair's investment in basketball. Flair's partnership will support our players and their loved ones get to their next game in Canada, and ensure basketball remains an accessible sport for all to participate in."

As the Official Airline of Canada Basketball, Flair is the preferred airline for all Canada Basketball age-group players, coaches, officials and staff. Flair will also bring fans closer to the game with its #ShotFromTheDot halftime activation, where one lucky fan will have a chance to win free airfare at every Canada Basketball national team home game.

This summer, Flair will join Canada Basketball as the Presenting Partner of the GLOBAL JAM FESTIVAL, a celebration of basketball, local art, and culture at Toronto’s Yonge-Dundas Square.